
ABOUT TIME TO SELL
Founded by Ronan Gavin, a seasoned sales leader and former sporting professional, our sales coaching consultancy is built on the principles of high performance, discipline, and resilience - the same qualities that drive success on the sports field and in the boardroom.
Our coaching programmes combine time mastery techniques, mindset transformation, and proven sales frameworks to build teams that perform, thrive, and drive growth to another level. It’s about coaching sellers to understand the importance of the right activity driving real impact.
If one of the following scenarios resonate with you, we can help:
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Existing Sales Teams struggling to hit targets, in danger of burnout or lacking structure and need help to diagnose gaps, build confidence, scale up and implement proven frameworks to success.
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New Sales Teams formed after expansion or restructuring that need to adapt quickly to new solution and market realities such as effective AI adoption and grounding in sales mastery strategies and techniques
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New Sales Leaders/Managers who need leadership coaching and frameworks to create and scale up a thriving and consistently high performing team.
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Start-ups who need to create a sales organisation or are entering new markets and need guidance on building and scaling up a sales infrastructure and sales management processes.

Our Leadership Team
Meet the dedicated professionals who drive the success for our clients.

Ronan Gavin
Founder and Principal
Ronan is a seasoned global sales leader, coach, and award-winning sales professional with nearly three decades of global sales experience, helping sales teams unlock their full potential. As a sports professional before his career in sales, Ronan brings the discipline, resilience, and high-performance mindset needed to be highly successful in sales.
His career spans leadership roles in large multinational corporations and dynamic start-ups, giving him a unique perspective on what it takes to succeed in today’s fast-changing business landscape.
A former EMEA Sales Director at Microsoft, Ronan also recently authored the acclaimed book, “The Time of Your Life - Transform from Busy to Exceptional in Sales & Life” and our consultancy is built on the same principles and frameworks outlined in his book - a framework now adopted by sales teams globally.

Catherine O'Neill
Head of Sales Leadership Practice
Catherine is a 30 years tech sales and leadership veteran having made significant contributions at Canon, Lucent Technologies, Fujitsu and Gartner Inc.
Most recently she held the RVP role for Gartner in Ireland, leading and developing a world class sales organisation. Working in a challenging and competitive environment the team went from 5 to 28 and sales revenue by >10X, during her leadership. Catherine’s primary focus was developing her leaders and sellers to be the best and most purposeful that they can be.
Catherine has enjoyed a lot of success during her sales career, global leadership awards, behavioural awards, Presidents and Winners Circles and top performing Eagle awards during her career, by heeding her own mantra of “you will never run out of opportunities, you will only run out of time” to maximise productive time to success.